Vendor Spotlight

GAIL CIRIELLO

Who’s your cake boss?  My cake boss is Gail Ciriello of Cheesecake Etc. .  I have known Gail for about seven years now and what most impresses me about Gail is her tireless work ethic.  She works very hard at what she does and I have watched her business grow as a result.  Gail cares for her clients and wants them to have the best on their special day.  Her cakes are amazing! And they taste as good as they look!

 

Peninsula Yacht Club - Charlotte, NC

 

Meet Gail Ciriello and Enjoy Beauty!

 

RJD:  How long have you been making these amazing wedding cakes?

Gail:  I have been making wedding cakes for eleven years.

 

RJD:  Why does cake baking give you so much joy?

Gail:  I grew up in an Italian family where we lived to eat instead of eating to live.  Baking was a daily occurence but the sweet stuff was a special treat.

 

RJD:  Do you have a nightmare story about a wedding cake that you totally turned around in time for the wedding?  How did you handle it?

Gail:  Anyone who has been in business this long has at least one nightmare story to share.  My worst was when I had to make a delivery in downtown Charlotte for a Friday wedding.  The cake was a huge 5-tier with white icing and intricate dark brown scrolls piped all over it.    A city bus pulled out in front of me and when I hit my brakes , the sections of the cake slid into one another.  So much for my  beautiful brown scrolls.  As I often transport my cakes in sections and assemble them onsite, I was prepared with extra icing for such an emergency.  So when I pulled into the parking deck of the venue, I set up my delivery cart right there in the parking deck.  I scraped off all the ruined icing and re-iced the cake.  When I delivered it, it was perfect and the ordeal was invisible to my bride!

 

RJD:  How do you help your brides with the cake design process?

Gail:  I meet with all my brides for an inital consultation that includes both a tasting and design session.  I ask her questions about the venue, the style of the wedding, the food they are serving, the time, and what she wants her “dream” cake to look like.  Many brides already have definite ideas.  For those that don’t, I have tons of pictures for them to look through to get them inspired.  I try to make each cake unique for that bride and her special day.  I am NOT a fan of “cookie cutter” cakes.  Basically – I LISTEN!

 

RJD:  In this economy how do you work with budget conscious brides?

Gail:  There are many ways to work with a budget conscious bride.  We can limit the flavor and filling choices, make the cake a bit less extravagant or the most popular way is to create a smaller cake that is exactly what the bride wants and supplement the extra servings with a sheet cake.

 

RJD:  What do you feel is your best contribution to your couples?

Gail:  I am passionate about what I do!!  I believe that most bakeries can make a cake look good but not all can make them taste good too!  Brides do not have to settle for one or the other.    When a bride books with me, she can be confident that her cake will be made from scratch and that I understand exactly what she wants.  I bake the cake AND decorate it so nothing is lost in communication with other employees.  The buck starts and stops with me! 

 

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